By Mahmud Akhter Shareef;Yogesh Kumar Dwivedi;Michael D. Williams;Nitish Singh

The explosive growth of the net has resulted in dramatic shifts within the technique of carrying out enterprise, taking into account immediate communique and actions. Proliferation of the net financial system: E-Commerce for worldwide Adoption, Resistance, and Cultural Evolution presents deep perception into the globalization of e-commerce and the minimization of the electronic divide among constructed and constructing international locations. This booklet particularly addresses and explains the adoption and proliferation of worldwide e-commerce.

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Extra resources for Proliferation of the Internet Economy: E-commerce for Global Adoption, Resistance, and Cultural Evolution (Premier Reference Source)

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They advocate that country oriented or at least segmented market oriented business strategy is more viable and critical, especially as a measure of better business performance. However, the debate regarding which strategy is better for international business and globalization is beyond the scope of this book and therefore it is not discussed in details here. Due to proliferation of information technology, business organizations are now extending their services across countries. Globalization of service is one of the major concerns of this technology-dominated era.

32 Shareef, Dwivedi, Williams, & Singh organizations and consumers. Therefore, exploring adoption aspects of EC and its possible impact on customers’ behavioral intention is a wide area to investigate and understand. , 2005; Schaupp & Bélanger, 2005) which vigorously influence the fragile and complex behavior of consumers. Consumers’ shopping behavior is a very complex and robust subject. Consumers’ purchase intentions are greatly affected and diversified by their attitudes, behavioral intent, and local environmental security perception.

Journal of Service Research, 8(3), 260-275. Cowles, D. , & Crosby, L. A. (1990). Consumer Acceptance of Interactive Media in Service Marketing Encounters. The Service Industries, 10(July), 521-40. Culnan, M. , & Armstrong, P. K. (1999). Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation. Organization Science, 10(1), 104–115. , & Boonghee, Y. (1998). Cultural Influences on Service Quality Expectations. Journal of Service Research, 1(2), 178-186. Eisner, K.

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