By Dan Matthews

Flip your enterprise goals into ecocnomic truth with this easy advisor to establishing and operating a web enterprise. It walks you step-by step in the course of the whole method, from gaining knowledge of the industry and designing your website, to advertising your product on-line and buying and selling securely. no matter if you are beginning out or trying to extend an present company on-line, this as much as- date booklet provide you with all of the help and specialist suggestion you want to effectively construct your individual on-line empire.

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Doing the preliminary research Research methods range from doing it all from your desk to getting out in the field yourself and asking questions – or hiring someone to do it for you. The following sections explore the various methods you can use to find out what you need to know. If you are a member of a chamber of commerce, a trade association, small business association, or are or have taken a small business course, the chances are you can access some market data for free. Even if it does cost something in time and money, getting the data you need helps you make better decisions.

0 – What on Earth Does That Mean? 0 . . . . . . . . . . . . . 647 Introduction W elcome to Online Business All-in-One For Dummies, your launch pad to understanding the fundamentals of setting up, establishing, running, and growing a successful business on the Internet. 0, online advertising and promotion, using eBay as a business tool, handling customers and staff, bookkeeping, accounting and tax, and planning for growth– all in one bumper guide. Phew! With help from this book, you can transform a simple idea into your very own online business empire.

There may, for example, be a gap in the market for Teaching English as a Foreign Language (TEFL), but to do so requires a month of intensive study plus a £1,000 course fee. 15 Book I E-Business 101 16 Book I: E-Business 101 Doing the TEFL certificate may involve you in more skill upgrading than you want to commit to, at the outset at least. So either you need to find customers who don’t require you to have that qualification, or you need to think about a less educationally challenging business.

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