By Rachel Pasqua

A step by step advisor to winning cellular advertising and marketing strategies

Go from 0 to sixty with this sensible booklet that is helping you craft and set up cellular advertising innovations for every thing from model development to steer iteration and revenues. As a part of the preferred home made, Hour A Day sequence, this new ebook is stuffed with recommendation, useful information, and step by step strategies you could positioned to take advantage of straight away. begin leveraging location-based advertising through Foursquare and Yelp, see how you can manage and deal with cellular trade, and check out such applied sciences as QR codes, ambient verbal exchange (RFID and Bluetooth), cellular broadcasting, and extra.

Take motion now and mobile-loving shoppers will quickly locate you, due to those winning rules and techniques from specialist cellular retailers, Rachel Pasqua and Noah Elkin.

  • Shows you step-by-step easy methods to advance, enforce, and degree a profitable cellular advertising strategy
  • Pares down a posh technique into approachable, bite-sized projects you could take on in an hour a day
  • Covers important cellular advertising guns like messaging, cellular web content, apps, and cellular ads that can assist you in attaining your goals
  • Gets you in control on location-based advertising through Foursquare and Yelp, utilizing cellular trade, and leveraging applied sciences resembling as QR codes, ambient communique (RFID and Bluetooth), and cellular broadcasting

Mobile advertising and marketing: An Hour A Day is a must have source for sellers and advertisers who need a compelling cellular presence.

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Extra info for Mobile Marketing: An Hour a Day

Sample text

Increasingly, we believe, smartphone users will be concentrated on two platforms: Google’s Android OS and Apple’s iOS, with Microsoft and BlackBerry the also-rans in the smartphone race. See the following graphic for a more detailed breakdown of the smartphone market over the next two years. In the tablet segment, Apple enjoys the upper hand for now and for the foreseeable future, although Android will slowly chip away at Apple’s dominance. com 12/17/12 3:52 PM The emergence of a two-horse race, at least in the United States, will ease some of the burden on marketers, but it won’t necessarily resolve the problem of intra-platform fragmentation.

Witness the latest generation of Apple’s OS X desktop software, which Apple itself bills as “inspired by iPad,” or Microsoft Windows 8, which adapts the tile-based Metro interface from the Windows Phone 7 OS for simultaneous use on both tablets and PCs. Ultimately, the capacity to split the difference between smartphone and PC is possibly the most revolutionary quality of the tablet. indd 13 13 ■ T H E G L O B A L R I S E O F S M A RT D E V I C E S Tablet (and especially iPad) sales have soared since the launch of the fi rst iPad.

Tablet owners tend to be somewhat more web-intensive, a by-product of the larger screen, which affords a better browsing experience. Correspondingly, they have a reduced need for the type of encapsulated experience that makes apps so vital on smartphones. ” NFC chips are expected to become standard in smartphones and tablets in the next several years, enabling not only fast and easy processing of payments via mobile devices, but also enabling consumers to send digital information to and receive it from a wide variety of objects, from sales tags to dressing room mirrors.

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