By Alessandro Inversini, Roland Schegg

The papers offered during this quantity enhance the state of the art study on electronic advertising and social media, cellular computing and responsive website design, semantic applied sciences and recommender structures, augmented and digital truth, digital distribution and on-line go back and forth experiences, MOOC and eLearning, eGovernment and sharing economic system. This ebook covers the main major parts contributed via well-liked students from all over the world and is appropriate for either teachers and practitioners who're attracted to the most recent advancements in eTourism.

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Extra resources for Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016

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Tourismusverband innsbruck ontology. Technical Report, Semantic Technology Institute, University of Innsbruck. sti2. , & Toma, I. (2015). org. Technical Report, Semantic Technology Institute, University of Innsbruck. sti2. , & Werthner, H. (2009). Covering the semantic space of tourism: An approach based on modularized ontologies. Proceedings of the 1st workshop on context, information and ontologies (pp. 1–8). ACM. Cardoso, J. (2006a). Developing an owl ontology for e-tourism. In J. Cardoso & A.

Werthner, H. (2005). Harmonise: A step toward an interoperable e-tourism marketplace. International Journal of Electronic Commerce, 9(2), 11–39. , & Rossides, N. (2012). Social media use and impact during the holiday travel planning process. In M. Fuchs, F. Ricci, & L. ), Information and communication technologies in tourism 2012 (pp. 13–24). Vienna: Springer. , Page, S. , & Buhalis, D. (2013). Social media as a destination marketing tool: Its use by national tourism organisations. Current Issues in Tourism, 16(3), 211–239.

Fuzzy web ad selector based on web usage mining. IEEE Intelligent Systems, 18(6), 62–69. , & Muthukrishnan, S. (2014). Adscape: Harvesting and analyzing online display ads. IW3C2, 597–608. , & Richardson, M. (2011). Predictive client-side profiles for personalized advertising. Proceedings of the 17th ACM SIGKDD – KDD ’11, 413. , & Eisenbeiss, M. (2015). Personalized online advertising effectiveness: The interplay of what, when, and where. MARKET SCI, (0). Cole, S. (2008). Creative insights on rich media (Tech Rep).

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