By Frank T. Piller

A becoming heterogeneity of call for, the appearance of 'long tail markets', exploding product complexities, and the increase of artistic shoppers are demanding businesses in all industries to discover new ideas to deal with those developments. Mass customization (MC) has emerged within the final decade because the prime process for corporations in all branches of to learn from heterogeneity of call for and a extensive scope of different buyer calls for. The examine and useful adventure accrued during this ebook offers the newest considering on find out how to make mass customization paintings. greater than 50 authors from academia and administration debate on what's plausible now, what didn't paintings some time past, and what lurks slightly below the radar in mass customization, personalization, and comparable fields. Edited by way of major professionals within the box of mass customization, either volumes of the e-book speak about, between many different issues, the newest learn and insights on customization suggestions, product layout for mass customization, digital types, co-design toolkits, customization worth dimension, open resource structure, customization groups, and MC provide chains. via a couple of special case reports, favourite examples of mass customization are defined and evaluated in greater context and point of view.

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52(3): 113–121. , S. Brown, J. Readman, J. Bessant. (2006). The impact of mass customization on manufacturing trade-offs. Production and Operations Management. 15(1): 10–21. Starr, M. K. (1965). Modular production – A new concept. Harvard Business Review. 43(6): 131–142. Strauss, A. , J. Corbin. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Sage Publications, Thousand Oaks, CA. Su, J. C. , Y. Chang, M. Ferguson. (2005). Evaluation of postponement structures to accommodate mass customization.

43(6): 131–142. Strauss, A. , J. Corbin. (1998). Basics of Qualitative Research: Techniques and Procedures for Developing Grounded Theory. Sage Publications, Thousand Oaks, CA. Su, J. C. , Y. Chang, M. Ferguson. (2005). Evaluation of postponement structures to accommodate mass customization. Journal of Operations Management. 23(3-4): 305–318. Trovinger, S. , R. E. Bohn. (2005). Setup time reduction for electronics assembly: Combining Simple (SMED) and IT-Based Methods. Production and Operations Management.

Automated welding stations, automated painting shop) dominated the manufacturing strategy for Plant X. Emblematic of this investment logic was the stamping facility, tasked with the responsibility to supply numerous stamped steel parts for the five different product families. Initially, the stamping facility was cost competitive because the investment in each die was spread across many massproduced units. Likewise, the aesthetic quality of deep-drawn steel parts allowed Plant X to differentiate its products from those of competitors.

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