By P. Candace Deans

E-Commerce and M-Commerce applied sciences explores the rising zone of cellular trade. The chapters during this publication glance in particular on the improvement of rising applied sciences and their software in web trade. From E-business to cellular database advancements, this ebook deals a compilation of readings which are invaluable to participants and enterprises within the educational research and examine surrounding cellular trade in addition to within the sensible software of those applied sciences

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Is prohibited. 32 Karstens, Rosenbaum & Schumann Chapter II Presenting Large and Complex Information Sets on Mobile Handhelds B. Karstens, University of Rostock, Germany R. Rosenbaum, University of Rostock, Germany H. Schumann, University of Rostock, Germany Abstract The opportunity to access information at any time and any place caused a boom in the development of small mobile devices in recent years. Due to their application, these handhelds become smaller and handier, which leads to new challenges in human-computer interaction.

G L2 Does the site provide ways to join the loyalty program? G L3 Does the site provide a personal account? G L4 Does the site provide information about purchase history and shipping status? G L5 Does the site provide personalized services for repeat customers? G L6 Does the site provide frequent buyer incentives (discount or personal upgrade services)? G L7 Does the site provide a special page for status customers – Status page, upgrade options, redeem procedures, and special discount / promotion?

Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. , & Swan, J. (1989). Equity and disconfirmation perceptions as influences on merchant product satisfaction. Journal of Consumer Research, 16, 372-383. , & Martakos, D. (2001). Trust and relationship building in electronic commerce. Internet Research: Electronic Networking Applications and Policy, 11, 322-332. , & Rogers, M. (1993). The one to one future: Building relationships one customer at a time.

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