By James Wilsdon

Past the hype approximately dot-coms, WAP telephones and dot-com marketers, what affects will e-commerce have on society? How will it impact jobs and native groups? what is going to it suggest for power use, delivery and the long run form of our towns? How will we make sure that every body enjoys some great benefits of the recent electronic technologies?With contributions from major researchers at lots of Britain's such a lot influential think-tanks, this ebook is a groundbreaking exploration of the social and environmental affects and possibilities of e-commerce. this is often an important e-book for somebody - from CEO to shopper- who desires to comprehend the impression of the hot financial system on our surroundings.

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As e-commerce becomes more sophisticated, purchasers – whether in business-to-consumer (B2C) or B2B transactions – are likely to want assurance on a wide range of issues, including the social and environmental credentials of products and services. Companies will have to capitalize on their reputation to offer that assurance. Principle 7 Right now, matter matters more (not less) Potential environmental gains won’t be realized without a concerted effort from government and business to align e-commerce with wider sustainability objectives.

However, as we argue in Chapter 7, it’s too early to give e-business transport networks the green light for sustainability. The current signal is amber, with some warning signs that the second-order effects of e-commerce may run counter to sustainability. Now is the time to take precautionary action to ensure that the digital economy contributes to wider policies for sustainable transport and distribution. Principle 6 Trust me, I’m a dot-com E-commerce is changing the relationship between companies and their stakeholders, and could usher in a new era of corporate transparency and accountability.

As a first step, hotel groups such as the Inter-Continental and the Taj Group in India have pioneered wastesaving programmes, to recycle materials and water. In the long term, innovations in aerospace, such as hydrogen-powered planes, will be needed to create more sustainable forms of long distance travel. Above all, greater innovation in policy is needed to reduce environmental impacts to a minimum. This means, for example, shifting the tax burden away from labour and services towards materials, energy and consumption.

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