By David Lee King

Written for inventive, tech-savvy, and business-minded people who are looking to raise the accessibility in their web pages, this good guidebook explains the innovations at the back of designing studies on the net. From aiding clients fast locate info and make their purchases to obviously speaking wishes and pursuits, this source won't in simple terms enhance purchaser loyalty yet will motivate them to unfold the be aware concerning the websites they common. concentrating on the 3 key components of constitution, neighborhood, and clients, designers will let consumers to target their very own targets instead of on problems in navigating. additionally integrated are how to generate conversations with blogs, wikis, and podcasting to create a private contact.

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Extra info for Designing the Digital Experience: How to Use EXPERIENCE DESIGN Tools & Techniques to Build Websites Customers Love

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If, for some reason, you have to write a directional document about the site or application you’re getting ready to build, don’t write a detailed functional specification document, because according to 37signals authors, such specifications can force you into making important decisions when you have very little information. Instead, be a little creative and write a story! The story should be short—one page at the most. And instead of focusing on interface design details, focus on the story—on what the site or application needs to do.

8 Instead of a traditional corporate model, in which more developers are added to a project to make deadline, sometimes pulling back is necessary. Why? For starters, pulling back on project requirements allows the organization to treat its workers well. Fewer stressed-out developers mean fewer sloppy mistakes, which promotes a better building experience. The project with a smaller, more doable scope has a better chance of success because more thought and time were put into the parts that were released.

Let’s use building a house as our example. 11 12 Designing the Digital Experience Planning Before Building When a house is built, construction workers don’t simply show up with their tool belts, nails, and a bunch of wood and start randomly hammering and sawing away until a house magically appears. To avoid the chaos that would surely result, architects plan and design, usually far in advance of the construction workers’ arrival at the building site. Architects design a house by creating a plan.

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