By Zhuo Feng

What sorts of international tv courses are broadcast in China? What different types of cultural transformations exist within the minds of chinese language tv audience? To what volume can they understand and settle for those adjustments? the writer built a three-stage empirical method of learn those questions in 5 pattern towns in China. First, the tv schedules of 37 tv channels have been analyzed on the way to ascertain the sort, cultural amendment, and export kingdom of international courses. moment, in response to 36 viewers interviews forty two cultural dimensions have been explored and summarized in a list. 3rd, a survey was once performed between 450 audience, which tested their conception and reputation of cultural distinction. 5 viewer kinds have been constructed via cluster research. The influence of influential components was once tested.

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This is because they watch television programs through the prisms of their knowledge as well as cultural and social backgrounds, which provide them different kinds of cultural tools and frameworks. (Morley, 2002, p. 80) For example, Dallas is broadcast in 90 different countries and has been studied extensively by scholars. , Brazil and China) where it gets very low viewing figures. One of the most important reasons for this is that viewers in one country may decode Dallas differently from viewers in another.

113). Therefore, people in high-context cultures tend to be extremely reserved, with much more being taken for granted and assumed to be shared, thus permitting an emphasis on understatement and nonverbal codes. On the other hand, information and rules are explicit in low-context cultures that use linear logic and a direct style of communication. They must be longer, elaborated more, and more explicit than high-context culture. (Ajami & Goddard, 2006, p. 212) Touchy issues are dealt with directly, openly, which highcontext viewers seen as impolite and clumsy.

Self-help and initiative determine who you are and Inheritance or birthright is important for who you how you live. are and what your circumstances are. Competition is healthy and productive. Cooperation is the most important thing. Actions are oriented toward the future, with a There is a past or present orientation with empha- view to change and improvement. sis on stability. Emphasis in relationships is on directness, open- Emphasis in relationships is on indirectness, ritu- ness, and honesty.

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