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5 g fats). 13 These trends in consumption expenditure are of course the outcome of a variety of effects, besides indivisibilities. Others include changing behaviour in response to the availability of new products, to promotional expenditure and to demonstration effects. COMPLEMENTARITIES OF CONSUMPTION For many consumer goods there are interdependencies, such that the enjoyment of one good depends on the consumption of some other good: tennis balls and tennis rackets; cars and roads; chairs and tables; and so on.

1978). Inappropriate Products and Techniques in UDCS: The Case of Breakfast Foods in Kenya, Working Paper No. 335, Institute of Development Studies, Nairobi, April. Kefauver, E. (1966). In a Few Hands: Monopoly Power in America, Penguin. Kotler, P. (1965). 'Phasing Out Weak Products', Harvard Business Review, Vol. 43, March-April. Lall, S. (1975). 6/4. Lancaster, K. (1966). 'Change and Innovation in the Technology of Consumption', American Economic Review, Vol. 56, May. Langdon, S. (1975). 'Multinational Corporations' Taste Transfer and Underdevelopment: A Case Study from Kenya', Review of African Political Economy, Jan.

It is estimated that the same investment would create employment of 600 in maize mills compared with 15 in a Weetabixl Weetaftakes plant. Cement blocks A study of cement blocks23 in Kenya found that cement blocks were stronger than the traditional clay blocks. If made with mechanized 36 Consumption and Development techniques they were of more standard quality. They cost more (at least twice as much) and used more capital-intensive techniques. There was little promotional expenditure associated with cement block sales - but mechanically produced cement blocks had replaced traditional clay blocks for urban use because of their superior qualities.

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