By David A. Krohn

The objective of commercialization is to enforce the foremost components essential to remodel sturdy know-how into significant items that may satisfy consumer wishes whereas final low-budget. in particular, can the expertise be the foundation for assembly an outlined patron desire? Can it's reproduced regularly, and will it's synthetic affordably?

Most marketers have services in a single or extra of the severe components of commercialization, yet could lack key components useful for achievement. Commercialization fundamentals for the Photonics Industry serves as a roadmap for the commercialization technique, assisting establish and tackle roadblocks at the route to commercialization. assessment recommendations can assist make certain the energy a company chance and advisor its improvement towards the simplest probability of luck.

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4. V. hoslaventures. com. 5. Andrew Odlyzko, “Bell Labs led with innovation tied to the real world,” Wall Street Journal (March 26, 2012). 6. G. S. Day, “Closing the growth gap: balancing ‘Big I’ and ‘small i’ innovation,” Marketing Science Institute 06 (121) (2006). 7. C. M. Christensen, The Innovator’s Dilemma, Harper Business, New York, pp. 113–182 (2011). 8. H. W. Chesbrough, Open Innovation: The New Imperative for Creating and Profiting from Technology, Harvard Business School Press, Boston, pp.

The telecommunications downturn, economic recession, and slow down of venture-capital funding from 2002–2009 resulted in a large number of companies vying for economic survival in diminishing markets. Stronger companies were able to strengthen their technology and product portfolios by acquiring either a fully operating company or the assets of companies with desired capabilities. 16 Acquiring Company Acquired Company Technology Carl Zeiss Ltd. IMAS Ltd. Digital imaging General Dynamics Corp. Kylmar Ltd.

In the direct customer-contact bottom-up approach, the goal is to answer as many of the following questions as possible. These questions are general and will typically get a more open response than company-specific questions: •â•¢ What are current and future needs? •â•¢ Are these needs being satisfied by competitive products? •â•¢ What is your market share? Are you dominant in the market, one of many players, or new to the market? 1 Market forecasting methodology. indd 34 12/31/12 2:18 PM Technical Marketing 35 •â•¢ •â•¢ •â•¢ •â•¢ How big is the overall market?

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