By Bill Tancer

What time of 12 months do teenage ladies look for promenade clothes on-line? How does the short adoption of know-how have an effect on company good fortune (and how is that relating to corn farmers in Iowa)? How do money and time impact the gender of holiday makers to on-line courting websites? and the way is the web itself affecting the way in which we event the realm? In Click, invoice Tancer takes us behind the curtain into the big database of on-line intelligence to bare the bare fact approximately how we use the net, navigate to websites, and look for information--and what all of that claims approximately who we're.
As on-line directories substitute the telephone book, se's change conventional examine, and information websites change newsprint, we're in an age within which we've come to count enormously at the Internet--leaving at the back of a path of knowledge approximately ourselves as a tradition and the course during which we're headed. With remarkable and useful perception, Tancer demonstrates how the net is altering the way in which we take up info and the way knowing that vary can be utilized to our virtue in company and in existence. click on analyzes the recent iteration of consumerism in a fashion no different booklet has ahead of, exhibiting how we use the net, and the way these tendencies supply a wealth of industry examine approximately as gigantic because the net itself. knowing how we modify is imperative to our luck. in spite of everything, we're what we click on.

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Extra resources for Click: What Millions of People Are Doing Online and Why it Matters

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However, if you expand your focus to erotic literature, female preference for the written form of adult content becomes clear. 6 percent), something that is becoming increasingly atypical in the category. 22 CLICK The term “fan fiction” refers to what was formerly an underground movement that can be traced to a time well before the Internet, to works of fiction created by fans of other works such as television sitcoms, movies, and, in this case, erotica. The fan fiction movement dates back to mimeographed fan magazines like those for the fans of Star Trek.

4 billion messages per day. S. Internet users who have received this spam have purchased products from those emails. The deluge of Viagra messages in our inboxes may partly explain the popularity of the drug online. Over the course of the last two years, spikes in searches on “Viagra” have been concurrent with massive Viagra spam blasts. As of fall 2007, Viagra was the third most searched for drug, behind weight loss drug alli and depression anxiety drug Lexapro. Searches for erectile dysfunction drugs served as one of the first examples we found of seasonal trends in the way we search for things on the Internet.

The other noteworthy trend in adult sites visited by women is on the business end of adult entertainment. In what was previously an industry dominated by male producers, directors, and purveyors, the demographics of porn business sites, or those sites providing adult website hosting, marketing, and transactional services, now reveal the increasing involvement of women. Prior to the boom in home-based adult businesses, an adult movie required a film crew, capital investment in reproducing the film, and the wherewithal to distribute it to adult theaters and bookstores.

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