By Merrill Warkentin

Within the mid Nineties, the common adoption of the internet browser ended in a swift commercialization of the web. moreover, preliminary good fortune tales have been suggested from businesses that discovered find out how to create a good direct advertising and marketing channel – promoting tangible items to shoppers without delay with the area broad internet. by means of the top of the Nineties, the subsequent revolution all started – known as business-to-business digital trade. enterprise to enterprise digital trade will offer researchers and practitioners alike with a resource of data regarding this rising sector of commercial.

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Extra info for Business to Business Electronic Commerce: Challenges and Solutions

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W. (2000). The boundaries of relationship marketing in channels of distribution. Working Paper, Department of Marketing, University of Southern California. Heide, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, January, 58, 71-85. Heide, J. B. and Miner, A. (1992). The shadow of the future: Effects of anticipated interaction and frequency of contact on buyer-seller cooperation. Academy of Management Journal, 35, 265-291. Heide, J. B. and John, G. (1990).

Academy of Management Journal, 35, 265-291. Heide, J. B. and John, G. (1990). Alliances in industrial purchasing, the determinants of joint action in buyer-supplier relationships. Journal of Marketing Research, 37, 24-36. , Robinson, M. and Tapscott, D. (1999). E-business: Roadmap for success. Addison-Wesley Information Technology Series, Addison- A Classification Scheme for B2B Exchanges 21 Wesley. Kaplan, S. and Sawhney, M. (2000). E-hubs: The new B2B marketplaces. Harvard Business Review, May-June, 97-103.

Heide, J. B. (1994). Interorganizational governance in marketing channels. Journal of Marketing, January, 58, 71-85. Heide, J. B. and Miner, A. (1992). The shadow of the future: Effects of anticipated interaction and frequency of contact on buyer-seller cooperation. Academy of Management Journal, 35, 265-291. Heide, J. B. and John, G. (1990). Alliances in industrial purchasing, the determinants of joint action in buyer-supplier relationships. Journal of Marketing Research, 37, 24-36. , Robinson, M.

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