By Nicholas D. Evans

M-Business expertise lets you in achieving awesome organizational agility ? and bring unparalleled price to clients anywhere they're. In enterprise Agility, net Week columnist Nicholas D. Evans attracts upon actual case experiences to light up ultra-modern top m-Business recommendations and strategies, and gives a whole step by step blueprint for execution: making plans, method versions, structure, implementation, and masses extra.

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5 billion text messages in the first four months of 2001. The medium has proven popular not only for person-to-person messaging, but also as a response vehicle for television shows such as MTV that encourage audience participation. Additionally, brands such as Coca Cola and Budweiser have been leveraging the medium for targeted marketing campaigns. The UK has also seen several M-Commerce trials and production deployments taking place. An example is the shopping service provided by the Safeway grocery chain that allows shoppers with Palm Pilot PDAs, provided by Safeway, to manage their shopping lists and submit orders to the store for picking and packing by store staff prior to customer collection.

Technology has been benefiting business for hundreds of years, but only recently has it been able to make such profound changes possible in such short timeframes. A new mechanical process for manufacturing twenty years ago would create competitive advantage, but would take a long time to implement and had high asset intensity in terms of the capital expenditure involved. Today’s software innovations can transform a business process within weeks or even days and have an immediate impact on the business.

Other examples include realtime computing, natural language processing, Web services, and business process management—all of which are discussed in more detail in our Future Trends chapter later on. >> Phase IV—I-Business—This can be considered as the theoretical end-state beyond M-Business, where companies are on an equal footing in terms of their leverage of technology and are forced to compete solely on intellect and corporate strategy. The “i” can be considered as standing for intellect, ideas, and innovation.

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