By Karen Donoghue
The 1st sensible advisor to linking enterprise method with the artwork and technological know-how of person adventure and on-line layout It has changing into more and more transparent that the massive winners within the E-business enviornment are those who perform customer-centric layout. whereas there are a mess of excellent books at the artwork and technology of consumer interface and web design, until eventually equipped to be used, there have been none that curious about person event from the company strategist's and advertising and marketing manager's views. Drawing upon her paintings as a user-experience strategist for various Fortune 1,000 organizations, Karen Donoghue explores the dynamics of commercial technique and consumer adventure in a concise, jargon-free demeanour for nontechnical managers. With assistance from interesting and instructive before-and-after case experiences, she is helping managers turn into fluent within the language of user-experience; identifies user-experience and designstrategy top practices; explains how one can verify what clients wish; and masses extra.
Read or Download Built for use: driving profitability through the user experience PDF
Similar e-commerce books
The explosive growth of the web has ended in dramatic shifts within the method of accomplishing enterprise, taking into consideration instant conversation and actions. Proliferation of the net economic system: E-Commerce for international Adoption, Resistance, and Cultural Evolution presents deep perception into the globalization of e-commerce and the minimization of the electronic divide among built and constructing international locations.
A confirmed method of buying and selling luck in keeping with the simplest commodity buying and selling advisorsProfiting from long term traits is the commonest route to luck for investors. The problem is spotting the emergence of a development and choosing the place to go into and go out the industry. the craze Following Bible exhibits person investors and traders the way to take advantage of this process via buying and selling like state-of-the-art best commodity buying and selling advisors.
Harry Boxer's confirmed strategies for temporary tradersWritten in easy-to-understand language, ecocnomic Day and Swing buying and selling + web site explains the buying and selling strategies that draw on rate, quantity, and development attractiveness. extremely popular dealer Harry Boxer bargains the data had to realize chart styles, determine trades, and execute entries and exits that may maximize gains and restrict losses.
- Online Targeting und Controlling: Grundlagen - Anwendungsfelder - Praxisbeispiele (German Edition)
- The Undergroundtrader.com Guide to Electronic Trading: Day Trading Techniques of a Master Guerrilla Trader
- Loosely Coupled: The Missing Pieces of Web Services
- Doing Business Electronically: A Global Perspective of Electronic Commerce, 1st Edition
- 101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic (101 Ways series)
Additional info for Built for use: driving profitability through the user experience
29 30 | built for use strategy phase, incorporating traditional market-research techniques and best practices from software design and usability. Here is a suggested method to accelerate this phase and to help firms determine a general model of what their site experience should entail. The following also includes known tactics that can help accelerate the process of gathering knowledge about what customers expect in an online experience and a plan for catalyzing the development process, in order to reduce time to launch without compromising quality.
Articulating a statement as simple as “to create the premier online experience for consumer retirement planning” helps the team begin to brainstorm and to catalyze around a simple, common vision for the site. After the mission is defined, the next step is to articulate the business goals and what your target customers value in an online experience. Answering these questions about your business goals begins the process: • What are the business goals for the firm? • Who are the customers, by segment?
For a simple approximation of an ROI model for the user experience, start by quantifying the benefits in dollar amounts and discounting the value into today’s dollars. , cost of capital/return on equity) for the particular business for the same length of time The interest rate used should reflect the opportunity cost of not investing the project cost funds in other areas of the business. After calculating the NPV, subtract the cost of the project from the future benefit and divide this number by the cost of the project.