By Sara Gilbert

Amazon.com. fb. FedEx. CNN. they're names well-known world wide this present day, yet simply how did those businesses develop into international giants? Built for Success now spotlights sixteen flourishing enterprises and introduces the leaders who guided them to prominence. each one name surveys the featured company's entire heritage, reading its triumphs and screw ups, items and concepts, and the effect it has had at the lives of individuals worldwide.

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Additional resources for The Story of Facebook. Built for Success

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Zuckerberg particularly enjoyed a Scrabble-like game that helped him convince his grandparents to join Facebook and play it with him online. Facebook Platform elevated the company’s standing as a technology company, not just a media company. It gave many of its users a reason to visit more often and to stay on the site longer. And it helped turn many of the small developers who were contributing applications into prosperous businesses, since they were able to either charge for use of their apps or to sell advertising alongside them.

New York: Simon & Schuster, 2010. Mezrich, Ben. The Accidental Billionaires. New York: Doubleday, 2009. The Social Network. DVD. Directed by David Fincher. 2010. Los Angeles: Sony Pictures, 2011. Vascellaro, Jessica. ” The Wall Street Journal, May 19, 2010. S.

Together, we’re starting a movement,” Zuckerberg told the crowd. Then he demonstrated how the new Facebook platform could be used to create applications. Afterward, he invited developers to join him for an eight-hour, hands-on software development session in which participants had the opportunity to begin working on actual applications (or apps, as they became known). The immediate reactions were overwhelmingly positive. Six months after the launch, more than 250,000 developers were operating 25,000 approved applications on Facebook, from the Graffiti app that let users “scribble” notes on their friends’ pages to poker and word games.

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