By H. Meyers, R. Gerstman
The appearance of the net and different new electronic applied sciences implies that companies—be they digital or conventional bricks-and-mortar—must increase a winning technique for proposing compelling manufacturers within the digital international. Drawing on their adventure with Interbrand, the world's greatest branding consultancy, and together with chapters by way of branding specialists from such businesses as Pepsi-Cola, Procter & Gamble, and Hewlett Packard, the authors specialise in the strategic function of e-branding. useful, proven, and designed for corporations in any undefined, this e-book offers a full of life examine growing and maintaining e-brands past the present dot-com fizzle.
Read or Download Branding @ the Digital Age PDF
Best e-commerce books
The explosive growth of the web has resulted in dramatic shifts within the technique of carrying out company, bearing in mind immediate conversation and actions. Proliferation of the net financial system: E-Commerce for worldwide Adoption, Resistance, and Cultural Evolution offers deep perception into the globalization of e-commerce and the minimization of the electronic divide among constructed and constructing nations.
A confirmed method of buying and selling luck in line with the simplest commodity buying and selling advisorsProfiting from long term traits is the commonest route to luck for investors. The problem is spotting the emergence of a pattern and choosing the place to go into and go out the industry. the rage Following Bible exhibits person investors and traders the right way to take advantage of this method by way of buying and selling like modern-day best commodity buying and selling advisors.
Harry Boxer's confirmed ideas for temporary tradersWritten in easy-to-understand language, ecocnomic Day and Swing buying and selling + site explains the buying and selling strategies that draw on fee, quantity, and development reputation. extremely popular dealer Harry Boxer deals the data had to realize chart styles, determine trades, and execute entries and exits that might maximize earnings and restrict losses.
- The Mentally Tough Online Trader: A Sanity Guide for the Totally Wired Investor
- E-Commerce und Hackerschutz: Leitfaden für die Sicherheit elektronischer Zahlungssysteme (DuD-Fachbeiträge) (German Edition)
- Digital Communities in a Networked Society: e-Commerce, e-Business and e-Government (IFIP International Federation for Information Processing)
- E-Leaders: Leading 08.03 (Express Exec)
- Ontology Management (Semantic Web and Beyond)
- Pushing the Digital Frontier: Insights into the Changing Landscape of E-Business
Extra resources for Branding @ the Digital Age
Even when the consumer is in a brick-and-mortar store, wireless devices will allow consumers to be fed targeted promotions based on where they are standing in the store. In addition, the consumer could also source hard-tofind products directly from a kiosk or mobile device while in the store. The irony is that as brick-and-mortar and online retailers merge, most consumers will ignore the concept of traditional versus online sourcing in the same way that they don’t care if a traditional store is supplied from a wholesaler or direct from the manufacturer.
We solve the customer problem of getting those “boring” dry perishables which one finds in the center of the grocery store. ” Being a nationally available source of hard-to-find products gives NetGrocer a strong consumer hook and reason for consumer trial and use of the site. 39 04MGch03 17/7/01 11:21 am Page 40 3 e-retailing: a look ahead NetGrocer takes the stock staples that people buy week in and week out, and creates an opportunity for repeat purchasing that is easier than the replenishment portion of the traditional shopping experience.
It has always been said that nothing kills a brand faster than creating broad-based awareness and expectation through advertising before a company has developed an appealing, relevant and fully functional customer experience. Nowhere is this saying more true than online, where concentrated, side-byside customer experiences – across all stages of the selling/buying cycle – create more opportunities to weaken the brand. Customers go to the Internet to save time and increase convenience. Any experience that obstructs a hassle-free experience, from slow response times, confusing navigation, unresponsive service or inadequate information, undermines brand equity and loyalty.