By Wright, Jerem.

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27 28 Blog Marketing For example, if you promise to have the best prices but don’t, you are betraying your customers’ trust; if, however, you deliver on that promise consistently, customer trust increases as a natural result. Blogs are a great way to build trust, because they allow you— a real person, and not some corporate marketing brochure—to communicate with your customers, users, and community more regularly than any other medium allows. Ideally, your blog should attract at least one posting per day—as a result, you have an opportunity to build trust by delivering on your promises daily.

Customers are your best product managers, your best evangelists, and perhaps the Getting into the Blogging Mindset Customers are your best product managers, only people in the world your best evangelists, and perhaps the only who will tell you the truth people in the world who will tell you the truth about your company. Lisabout your company. Listen to them. ten to them. The easiest way to help customers become more involved in a positive, passionate, way about your business is to talk to them and treat them as equal partners.

The campaign built up an incredible buzz that was broadcast to the world via millions of curious visitors obsessed with solving the puzzle. Entire websites and communities sprang up around trying to find a solution. Why? Because everyone loves a mystery. Campaigns such as “I Love Bees” rely on users to spread the word—something that blogs also rely on.

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