By Susan Sweeney CA

An expanding quantity of real property dealers and dealers are making the internet their first vacation spot, so getting extra of them to prevent at an agency’s or person agent’s website can suggest millions of bucks in commissions. The confirmed e mail, linking, and web advertising options supplied increases preliminary customer site visitors to any actual property web site and retain dealers and returning many times. moreover, genuine property brokers and place of work managers can use the templates, checklists, and varieties integrated to make their site a massive and potent promoting instrument.

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Additional info for 101 Ways to Promote Your Real Estate Web Site: Filled with Proven Internet Marketing Tips, Tools, and Techniques to Draw Real Estate Buyers and Sellers to Your Site (101 Ways series)

Example text

What viewers see when your site is downloaded depends on what browser they are using. Different browsers display the same Web site differently. Before you post your site online, check your site with the most popular browsers. You might want to check your Web traffic analysis to see what browsers your Web site visitors are using. Also make sure that you review your site on both a Mac and a PC, as sometimes your Web site looks different depending on the platform. Design your site for various screen widths.

Be sure to include your physical or mailing address, phone and fax numbers, and your e-mail address. It is important to make it easy for people to get in touch with you through every means possible. Avoid “Under Construction” pages on your site at all costs. First of all, they are of no value to your visitors. When you have information, post it. Until then, don’t mention it. Second, “Under Construction” pages can actually hinder your search engine placement with some of the more popular search engines and directories.

For each repeat traffic generator, you may choose to include details or just yes/no. Continue with this process until you have completed the database, including your own existing site. By this time, you should have a good feel for users’ experiences when they visit your competitors’ sites. Now you are ready to do your planning. In the last column of your database, review each of the elements in the first column, review your notes in your competitive analysis, and, where appropriate, complete the last column by categorizing each of the elements as one of the following: • A—Need to have; essential, critical element; can’t live without • B—Nice to have if it doesn’t cost too much • C—Don’t need; don’t want at any price.

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